Reasons Why People Buy Fashion Items They Never Wear

a group of people holding shopping bags

Reasons Why People Buy Fashion Items They Never Wear

As consumer psychologists try to dig deep into fashion enthusiasts’ wardrobe, they find a shocking truth about the pattern that those enthusiasts have been holding on. The pattern relates to how one purchases their favorite accessories and clothes without even having the urge to wear it. Sadly, it happens quite frequently that researchers often have a hard time explaining the cause without understanding the psychological traits that one has. At this point, people might begin to question about such a phenomenon and why people can be so greedy about seeing things on sale.

Fortunately, researchers have finally come to the conclusion that there are at least two major causes that can lead to such a situation. It includes the failure to recognize some major flaws and excessive love for the item. As those fashionistas shop here and there, they often fail to recognize these alerts. As a result, they instantly turn into a compulsive shopper who buys things without a second thought. Thus, this article tries to address the issue by listing all the possible causes, with a hope to help them understand their condition.

a woman holding shopping bags

Failure to Recognize Flaws

Intuition is something that people should never ignore, and the statement also applies to their shopping habit. Perhaps, shoppers see something amazing about an item and fail to see other flaws. The result can be quite devastating as the fashion items bought will never leave their wardrobe. As an example, when one buys a silky blue cardigan because the item looks so adorable at first glance, that person often forgets that the cardigan is not part of the daily style and that it will not go perfectly with other clothes and accessories in the closet. As a result, there is a high chance that the person will never wear the cardigan.

Excessive Love

A quite similar thing happens when you cannot control your emotion when you see a pair of cute jeans on sale, and you cannot explain anything about such feelings. The only thing you know is the urge to have the item because you cannot stop liking and looking at it. At some points, people have an unexplainable and excessive love for certain items, and that is normal, fortunately. However, things turn into abnormality when they opt to keep the item in their closet forever without wearing it even once. They argue that they cannot afford to lose or tear the item that they swear to keep it forever in a safe place.

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